Rusty Weston
Content strategist, editor, writer 
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Content strategy: Aligning a brand's content strategy with its business goals requires establishing a cogent, creative team process with buy-in from multiple parts of an organization. It's amazing how often editorial sites and even corporate marketing vehicles lose track of their voice and their mission. I can drive that alignment process, help refine and execute the strategy - building higher engagement, boosting traffic and leads, growing social media, and optimizing SEO tactics.

Special projects

  • Building, updating and managing content sites;
  • Lead generation in the form of services, content, events, research;
  • Introducing new content types: streaming media, blogs, social media.

Writing, blogging and editing: I write and consult for a variety of media sites and corporate customers. In my career I have covered tech & services; real estate; social media; pop culture and much more. I can meet deadlines and deliver punchy articles or blog posts, by-liners, white papers, research reports, blogs, e-mails, and marketing collateral.  

Events: An experienced and engaging speaker and moderator, I've lead customer events (both in person & virtual) in the fields of business technology, services, social media and careers. 

Skills: Writing, editing, Web content strategy,
editorial management, SEO, public speaking, research, content syndication, editorial partnerships, social media including blogs, Twitter and Facebook. 

I'm a content strategist and editor dedicated to producing world-class content in innovative ways. I recently completed a major redesign of Yahoo! Real Estate transforming the content strategy into the far more engaging Yahoo! Homes.  

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